Estée Lauder will provide everything you need to look your best in a new glossy… but you won’t be able to find it on newsstands or the shelves of your local Barnes and Noble.
The beauty brand has partnered with Hearst Magazines Digital Media to celebrate the launch of its updated Advanced Night Repair serum with a magazine distributed exclusively through Flipboard. The editorial teams of Harper’s Bazaar, Elle, and Marie Claire filled the new magazine with fashion, health, lifestyle, and, of course, beauty tips, including articles like “Get Beautiful While You Sleep” and “10 Ideas for Dressing for Summer Evenings.”
“Flipboard is a creative platform for engaging, entertaining, and informing women who are interested in beauty and fashion,” Gustavo Andriani, vice president of North America marketing for Estée Lauder, told Women’s Wear Daily. “The distinct voices and points of view from Elle, Harper’s Bazaar, and Marie Claire will help jump-start the conversation around nighttime and skin care.”
The serum itself boasts new technologies like ChronoluxeCB, and now facilitates a natural nighttime purification process. It also helps to wake up with younger, healthier skin as it eliminates free radicals and delivers deep hydration, thanks to hyaluronic acid.
With a big focus on getting more sleep, which helps the body not only recharge but also repair after a day’s wear, the new digital glossy will be the perfect bedtime reading material!