Okay, kids, class is in session! Today we will learn “the aloof confidence of youth subculture, while staying on the pulse of what’s new and now in fashion’s latest trends.” We will do so with Forever 21’s Back to School campaign: “Threebies: 3 Weeks, 3 Deals, 3 Outfits.”
Here’s how this works. Each week for three consecutive weeks, Forever 21 will offer one outfit comprised of select items to customers at a super low prices. Hence “threebies.” In addition, the fast fashion retailer just launched a contest on where chosen global influencers will work their own styling magic to create head-to-toe looks with the threebies. We can vote on our favorite look per week. Cool, right?
The winning global influencer from each country when the campaign ends on August 21 will present their charity Forever 21 pieces. Fashion gives back. Love it.
See influencers styled (and shop) threebie looks here.