Gettin’ Jelly With It: Mel’s Capsule Collection with Forever21

By  April 23, 2013

Just in time to help you round out your summer shoe selection, Melissa’s diffusion line, Mel, announced it’s collaboration with Forever 21!

In the past, Melissa has worked with designers including Jason Wu, Karl Lagerfeld, and Vivienne Westwood, as well as Alessandra Ambrosio. And now the little sister of the brand is getting into the design game with an appropriate fashion fashion retailer. “Forever 21 is a great way for us to reach a wider audience with the right fashion credibility,” said Melissa’s U.S. CEO, Michele Levy. “Forever 21 stands for value, fashion and fun, so our values matched theirs.”

While Melissa shoes are far from the quality of the jelly sandals everyone rocked in the late ’80s, we can’t help but be reminded of the trendy style. The capsule collection will include sandals and slip-ons, will retail at reasonable prices starting at $19.80, and is set to appear in stores on April 26th. Sign us up for a fashionable throwback this summer courtesy of Mel and Forever 21!