Rebecca Minkoff is constantly showing off her digitally savvy smarts. She’s super active on social media and just launched an initiative with Tumblr and Nordstrom that will provide customers with product the same day that she sends in down the runway. Now, she’s tapping into that same savvy with her fall campaign!
For Minkoff’s fall 2013 campaign, she wanted something a little more playful. She used an up-and-coming illustrator, Madeline Carroll, a “cool collage effect,” and featured model Aline Weber.
“We thought Aline perfectly exemplified the Rebecca Minkoff girl… cool, confident, fun-loving, with a great personal style,” Minkoff told WWD.
Expect to see the campaign this August on sites like Style.com.