In an era when most are moving their physical location online, Gilt is taking a much different approach. Though the flash sale site began on the Internet, founders Alexis Maybank and Alexandra Wilkis Wilson have decided to try their success with a brick and mortar store.
Here’s where it gets really interesting. New York is considered the fashion capitol of the United States, making it an obvious choice for flagship stores and initial retail ventures. But Gilt’s decided to open their first freestanding store outside of the city … in Louisville, Kentucky. Seeing as both Maybank and Wilson are intelligent business women, they clearly have a good reason for settling down outside of the Big Apple. The company’s largest distribution center is actually based close by, in Sheperdsville, making the Louisville location prime for shipping.
Before you write off the store, here’s some major incentive for coordinating a girls’ trip out there. The store will feature items from Zac Posen, Vera Wang, Badgley Mischka, and Missoni at up to 90% off of retail!
The Gilt store opens on June 28th, but will have a seriously limited run of only a month. Make those travel plans now.