It seems that stylists, models and starlets alike are going Wild for Juicy – and, naturally, we are too. Acknowledging its fans’ passion for style, Juicy Couture is launching a “Wild at Heart” digital guide to celebrate female empowerment and fearless expression. (#WeApprove) The guide features the brand’s Fall/Holiday 2013 campaign alongside some fresh and fashionable faces: stylist and online influencer The Glamourai, model and DJ Alexandra Richards, young Hollywood starlet Lucy Hale, and celebrity endorser of Operation Smile Lydia Hearst.
The 360 digital experience will feature exclusive influencer-inspired collections and content curation, shop-able video content, and real-time social media feeds. Wild at Heart is integrated into the Juicy Couture Facebook page and aims to connect Facebook fans with influencers in fashion, music, philanthropy and entertainment. The guide is now live and runs through the month of October. Connect with Juicy Couture to embrace your wild side and let it inspire you to be bold this season – so bring on the leopard print!