Razzle, razzle Gwen Stefani has a new line of affordable accessories with ShoeDazzle, gx by Gwen Stefani! A collection of 24 footwear styles and seven handbags priced from $69.95 to $110.95 that will launch of February 26th.
“I just wanted to make something that looked really good and high quality, but that you could afford,” Stefani told Women’s Wear Daily. “That was a challenge. Whenever I design, I’m mixing different cultural influences and, always with the first collection of something new, I want to reflect on everything I’ve done in a way. This kinds of sums up all of my influences. The key colors are black, white, and red, so it is pretty simple, but it has a lot of details.”
Details like comfort weren’t lost on Stefani, who is expecting her third child with husband Gavin Rossdale. “The really big challenge is to get a shoe to look sexy and be at a comfortable height, and I think that we did that with the sandals,” she said. “When you do find a shoe that you can wear all day long that is high, that’s a really big accomplishment, and I try to do that. I am trying to make the perfect shoe that you can wear all day long.”
As for the handbag offerings, “I just kind of wanted it to go all over the place and have something for everybody,” she said. “It’s so weird because, with handbags, I didn’t even wear a handbag until I was in my mid-30s because I was so tomboy. I think your handbag just depends on your mood and what you are wearing that day.”
“Every line I’ve done I don’t really have a game plan for it,” Stefani said. Specifically speaking of gx, she continued, “It has a lot of potential to branch out more than just with accessories. We will see what happens. You just never know.”