Hawaiian Tropic and Mara Hoffman Make the Perfect Summer Pair

By  July 25, 2012

Mara Hoffman’s “beachy, desert, gypsy girl” was the inspiration behind her Swim/Resort 2013 collection, giving fans of her signature tribal prints plenty of reasons to have fun with fashion this season. What does the designer credit as the best accessory for her sassy swimsuits and all-the-rage ready-to-wear? Great skin, of course! That’s why she joined forces with Hawaiian Tropic for her Mercedes-Benz Fashion Week Swim 2013 show, priming her models’ skin with the line’s Silk Hydration Lotion with SPF. The moisture-intense sunscreen is the first of its kind infused with hydrating ribbons for 12 hours of super soft, silky skin that’ll look amazing in your newest Hoffman bikini.

To get your own glorious, Mara Hoffman-approved glow first exfoliate to remove dead skin cells for a smoother surface. Then, apply a teaspoon of Hawaiian Tropic’s Silk Hydration Lotion on your face, a tablespoon for each arm and leg, and enough for full torso coverage, 15 to 30 minutes before you saunter off into the sun. Reapply throughout the day to amp up coverage after sweating and swimming, and make sure to follow the rules of hydration 101: drinking water is just as important to healthy skin as what you put on it.

For Hoffman’s take on the her latest collection and why her beachwear and Hawaiian Tropic Silk Hydration are the perfect pair, check out the video below. Then visit ULTA.com for your own smooth-skin-in-a-bottle for only $9.99.

Mara Hoffman Hawaiian Tropic Miami MBFW Swim 2013 Backstage Interview