On Thursday, Cotton posted a teaser on their Facebook Fan page, saying “The new face of Cotton got her start in showbiz when she was just 11 months old. Can you guess who she is? Find out soon!” Any takers?
If you guessed Hayden Panettiere, then way to go you. Cotton enlisted the actress to be the latest face and voice to promote the brand’s role as a versatile textile fiber in a series of 30 second TV spots and Internet ads that will begin airing on Monday. “For the commercial, we wanted a celebrity with an all-American, girl-next-door-quality,” Ric Hendee, senior vice president of consumer marketing for Cotton Inc.,” told Women’s Wear Daily. “Hayden had the look and the country cross-over sound we were looking for.”
In the commercials, the star of ABC’s Nashville sings the brand’s catchy “The Fabric of Our Lives” theme song with a country twist. Previously, Panettiere has served as the face of Neutrogen and Dooney & Burke. Congrats to her!