Heidi Klum Wants to Shine

By  June 22, 2011

Supermodel, super-momma, super-blogger, super-perfumer? Is there anything Heidi Klum doesn’t do?

Project Runway’s high priestess is set to venture into the beauty arena by launching Shine—her very first fragrance, according to WWD. “I wanted what I felt my staple would be. I wanted it to be sensual and feminine, but still luxurious and expensive-smelling—because I think there are so many perfumes out there that smell cheap and too sweet,” says Klum.

In collaboration with Coty Beauty and Givaudan, Klum’s eau de toilette—ensconced in a gorgeous gold flask—is a floral oriental blend of mandarin, pink peppercorn, sunflower, tonka bean, musk, and vanilla, and will retail for $17 to $35.

Look for Shine on shelves in September, as well as TV and print ads.