H&M has been committed to social and environmental responsibility by supporting organizations like WaterAid in its quest to improve access to clean water and hygiene in the world’s most impoverished communities. In honor of the brand’s decade of support, it’s releasing the H&M for Water collection filled with retro-Hawaiian surf styles for all members of the family using organic cotton and other sustainable materials. There are flirty skirts, bandeau tops, sexy swimwear, and accessories for women; shirts, shorts, sandals, and sunglasses for men; and matching separates for the little one – all in classic palm and floral surf-inspired prints. Fashionistas can help by snagging all of the summer essentials as 25% of all sales proceeds will benefit the non-profit.
Available May 31st at approximately 200 H&M stores worldwide and online for $9.95 – $49.95.