— H&M (@hm) July 17, 2013
Ask and you shall receive.
With the realization that H&M had yet to launch e-commerce, despite their plans for the “first half of the year,” we Tweeted to the store, begging for updates. What do you know, they responded … with specifics!
Though they were initially hoping to offer online shopping way earlier, it looks like everyone will finally be able to scour the H&M website and click purchase this August! Did you notice the significance of the date? It’s conveniently prior to Fashion Week and the November launch of Isabel Marant‘s collaboration!