Despite the vast importance of e-commerce for both retailers and shoppers, H&M has yet to jump on the trend. But come early summer, that’s all changing! Immediately following its runway debut at Paris Fashion Week, H&M announced a final plan for the launch of its online store, marking June as the official date.
Currently the site boasts a full listing of offerings, however the disconnect comes when attempting to buy. Though online shopping is expressively important for sales, fans of the fast fashion store are forced to put away the computer, stand up, and head out for some brick & mortar adventures.
This should make shopping for those collaborations extra interesting.