Or hopeful future champions, we should say.
Swedish mass retailer H&M just inked a four-year deal with the Swedish Olympic Commitee and Swedish Paralympic Committee to dress their national teams! The athletes will wear the specially designed creations during opening and closing ceremonies (as well as be provided with a wardrobe for their down time in Olympic village) at the Winter Olympics and Paralympics in Sochi 2014 and the Summer Olympics and Paralympics in Rio de Janeiro 2016.
It’s a pretty huge honor to be asked to design anything for your country’s athletes to wear. With fellow fashion meets Olympic compatriots like Stella McCartney’s unis for London, and Ralph Lauren’s ‘fits for the American athletes in London, H&M is definitely in good company.