H&M’s Paris Debut was Literally A-Maze

By  February 28, 2013

True to reports, H&M presented it’s Fall 2013 collection at the Musèe Rodin, toasting the brand’s first-ever runway show during Paris Fashion Week. Carine Roitfeld, Ashley Olsen, Chloe Moretz, and Emma Roberts sat front row as models, including Cara Delevingne, walked the specially constructed venue, decorated to look like a dream apartment full of the party elegance of ’70s Paris.

The show combined tailored shapes with delicate dresses to make an edgy tomboy feel that we can’t wait to recreate this fall when the collection hits stores. H&M’s design team successfully created a collection we quickly fell for, including favorites like the fringed shoulder piece, oversized sweater dress and huge faux-fur coat. You can see images from the show here. Per-fection.

The collection hits 200 stores worldwide on September 5, 2013 but for now, you can watch a video of the show below: