Reese Set to Launch ‘In Bloom’

By  June 12, 2009

Reese Witherspoon In Bloom

In addition to being an Oscar-winning actress, a dedicated mother, and a glowing beauty, Reese Witherspoon is now a perfumer. The actress, who has been Avon’s brand spokeswoman for the past two years, has created In Bloom by Reese Witherspoon.

“In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese Witherspoon. “We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it’s very sensual, very romantic and alluring.”

Notes include Georgia peach, tea leaves, magnolias, and jasmine. The fragrance will be available globally in November in two sizes: a 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition version for $59. A body mist, body lotion, and shower gel also will be available for $15.

We’re hoping wearing the scent may bring us a little closer to Reese’s level of beauty and poise.

(Lauren Barth of GlamBuzz is OBSESSED with Reese!)

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