Something big is happening at Yahoo. Really big.
Days after announcing the Bobbi Brown would become the website’s beauty editor-in-chief, rumors are swirling that Elle magazine’s creative director Joe Zee could be leaving the Hearst tower to head up Yahoo’s fashion site.
Yahoo’s women’s beauty and style vertical, Shine, is getting the ax, for what Media Bistro is reporting, “several digital magazines each with their own focus, like fashion, beauty and interior design.”
The website’s CEO, Marissa Mayer, appears to have always wanted more out of Shine and now is her chance to create her vision. “She thought Shine was not attractive and she aspires to create an online version of Vogue,” a source told Media Bistro.