The international beauty brand is partnering with the Michelle Obama‘s inaugural designer of choice on his first makeup collection that is set to hit shelves in September! Wu’s unique and worldly vision of femininity and his outlook on enhancing the female form was easily a draw for Lancôme as Silvia Galfo, Senior Vice President of Marketing for the brand, noted that Wu’s designs embody modern, elegant, and stylish women.
Wu admired Lancôme’s ideal of women embracing their inner beauty. “What was so intriguing about partnering with Lancôme, beyond the quality and luxury of their products, is the notion that the brand doesn’t impose a model of beauty but rather invites women to embrace themselves,” Wu explained. “This is the embodiment of a truly sexy, modern, and confident woman, much like the women I design for.”
The excitement is almost too much for us to bear this close to Fashion Week!