Jay Z’s Dusse Cognac Loves You Like XO

By  January 29, 2014

140129_Jay-Bey-Dusse-XOD’USSÉ is the ish, if Jay Z says so himself. And Beyoncé? She’ll love you like “XO.” Known for their collaborations on and off-stage, music’s most-powerful pair spent most of Sunday’s Grammy Awards exhibiting the latter by sharing a perfect pour of Jay’s cognac of choice, D’USSÉ XO.

Decked out in suit and tie (presumably, Tom Ford?) and a Michael Costello gown, Mr. and Mrs. Carter sipped the brandy front row at the annual fête, following its unofficial debut at Jay’s Roc Nation Grammy brunch. Quite the strategic introduction it was; the crowd at D’USSÉ’s NYC launch party at The Standard Hotel in May 2012 paled in comparison to Sunday’s 28.5 million viewers. Clap for him!

D’USSÉ XO is the second cognac from Jay’s VSOP portfolio, and like its mononymous predecessor—which Jay and Bey poured up at last year’s Grammys—promises to arouse the palate. While celebrities are already imbibing in its delight, we’ll have to wait until the spring for D’USSÉ XO to be available for mass consumption.

Just don’t think about pouring it up in Blue Ivy’s new gold sippy cup!