There’s a new focus at Moschino.
After 19 years as the creative director, Rossella Jardini is set to be replaced by Jeremy Scott, who will make his debut at the house during the February 2014 shows. Aeffe chairman Massimo Ferretti said, “I am enthusiastic about this significant change, as our goal is to inject new energy into our Group in keeping with the changes already in place with other Aeffe brands such as Philosophy, Emanuel Ungaro, Pollini, and Cédric Charlier.”
It’s unquestionable that Scott will provide that fresh new life; he’s quite well known for his extravagant designs and bold prints. Of his goals, Scott said, ”The main thing is about bringing the brand into the now, into the future. For me, it’ll be about playing with the heritage and vocabulary and bringing it into today. I feel like I can bring a younger demographic. My fan base is much younger [than Moschino's].”
Amazingly, this is somewhat of a Cinderella story. As it turns out, Scott served as an intern at the Moschino press office years ago before going on to start his own line years later.
From intern to creative director. Talk about inspiration.