John Frieda already produces premium hair care products—why wouldn’t the brand launch a line of superior styling tools as well?
Created in collaboration with Conair, John Frieda is set to take over the styling tools market with this sleek five-piece collection. Each styling tool heats upwards of 400°, boasts ionic frizz-fighting technology, scratch-resistant ceramic titanium barrels and plates, LCD temperature controls, and auto-shut off.
And seriously, have you ever seen a set of stylers that looked this luxe? Talk about gorgeous tools that give you gorgeous DIY-hair at a price that can’t be beat.
John Frieda Full Volume Hair Dryer, $49.99 | John Frieda Sleek Finish 1″ Straightener, $29.99 | John Frieda Tight Curls 1” Curling Iron, $29.99 | John Frieda Loose Curls 1 1/4” Curling Iron, $29.99 | John Frieda Volume Curls 1 1/2” Curling Iron, $32.99 available at Ulta.com.