Jourdan Dunn Goes DIY for Rag & Bone

By  October 23, 2012

As a continuation of their DIY photoshoots, rag & bone designers David Neville and Marcus Wainwright enlisted top model Jourdan Dunn to bring her own personal touches to their designs. Armed with a digital camera and a bag full of rag & bone creations, Dunn took to New York and London to capture her life, all while sporting a few select pieces.

“Jordan is definitely one of the top British models in the industry right now and she did our shows in New York and London recently. It was cool and in fitting with rag & bone that she chose to shoot her Project in both cities,” said Neville. “And she looks amazing in our jeans.”

In previous iterations, models including Miranda Kerr, Lily Aldridge, Karolina Kurkova, Candice Swanepoel, and Carolyn Murphy have put their spin on the DIY campaign, highlighting moments from vacation,  day to day life, and at home snaps.

For Dunn’s turn in front of the camera, she brought the project on the road, highlighting snaps from London, New York City, and her new apartment. “I had just moved into my new apartment in London and was hanging artwork that I’d recently purchased and, as I’m not the most handy person in the world, the process was really amusing. My friends kept telling me how great my bum looked in my rag & bone jeans so I put on a show,” she explained. Model tested, designer approved!