Though the site has upwards of 33 million members and was recently acquired by shoe subscription site, Shoe Dazzle, the company realizes that doesn’t always translate to loyal customers. The new store is a stab at grabbing them.
“There are just some customers who sign up on the site, but before they make a purchase, they want to touch and feel the product,” Adam Goldenberg, co-chief executive of JustFab acknowledged to Women’s Wear Daily. “It is a real opportunity to convert members to actual buyers who have signed up, but haven’t yet made a purchase.”
Once in store, customers will be able to shop JustFab’s selection of shoes as well as handbags and denim while employees’ utilize technology that allows them to request shoes to be brought to customers without being distracted (or leaving) those customers, WWD reported. This store is the first of many, the next is slated to open as early as next year.
Now, that’s just fab.