Kanye West’s kingdom of dopeness is entering its second reign with A.P.C. designer Jean Touitou. The newest A.P.C Kanye Collection goes on sale July 17.
“The process was easier the second time because we have learned more from each other, and then also we stopped by the military archive,” Touitou told Style. “It was surprisingly easier the second time, except at the end.”
“What happened at the end is exactly what he does to his own records, so I didn’t take it personally—like when it’s something he makes, and ten days before it drops, and then he wants to start from scratch,” Touitou continued. “In music things are so possible, especially with today’s technology, good engineer, good computer, you could stretch time, but in fashion there are so many people involved, from weaving, knitting, choosing the yarn, choosing the color, making the pattern, making the first samples. It’s so much more material, but again, I don’t feel badly about him pushing the limits. So that was the difficulty. But apart from that, it was perfectly easy.”
Mr. West? Easy?
“He would decide with me on every part of it. We would choose the fabrics and the color and the proportions, sleeves, shoulders, and there were a lot of fittings,” the designer continued. “It’s not like we want to do a parka, send the pattern to China, and OK we have the parka and I OK it. It’s not like that at all. We produce a first and second sample, a mock sample, a third sample, and finally the last one is good. It’s like a couture piece for every item.”
If you’re interested, you better snap up these pieces quickly, West’s first A.P.C. collection sold out almost immediately. Also, this may be the last A.P.C collaboration for a while. “I don’t look for collaborations, I just wait until it knocks at my door,” Touitou said. “I’m not pushing it all, doing something as humongous as creating a brand. Days are only twenty-four hours.”
For the record, A.P.C. doesn’t have plans to continue to expand further. “We’re just focusing on America, and France is like the Titanic—still dancing, but it’s going to be at the bottom of [the ocean] soon. So I’m really happy to bring the brand to America.”
We can’t be the only one dying to listen in on conversations between West and Touitou, right? For now, the A.P.C. Kanye Collection will have to do in its place. Don’t forget to mark your calendars for July 17!