Kiehl’s is kicking things into high gear for its 4th annual LifeRide for amFAR, an eight-day charity motorcycle ride to raise $125,000 to benefit AIDS research in partnership with Harley-Davidson Authorized Rentals, Delta Air Lines, Dreamworks Studios, Les Atelier Ruby Helmets, and Belstaff.
Kiehl’s USA president Chris Salgardo, Amfar CEO Kevin Robert Frost will ride with 10 other motorcyclists in the cause, including John Corbett, Gilles Marini, Kurt Yaeger, and Ben Cohen. The gang will travel from Seattle, making stops in cities along the coast to celebrate their efforts with Kiehl’s fans. Every customer that visits the brand’s freestanding stores during their stop will receive a 15% discount on all purchases. The small tour will conclude in Los Angeles where the team will present the check to Global Fundraising Chairman, Sharon Stone.
If you can’t ride along, you can still lend a helping hand by snapping up a limited edition version of the fan-favorite Ultimate Strength Hand Salve where 100% of the net-proceeds will benefit the non-profit as well. Check out the schedule to see when and where you can meet up with the team and celebrate their crusade:
Kiehl’s Bellevue Square, Bellevue, WA 11:00AM-12:00PM
Kiehl’s University Village, Seattle, WA 12:30PM-2:30PM
Kiehl’s Portland, 712 North West, Portland, OR 11:00AM-1:00PM
Kiehl’s Westfield San Francisco Centre, San Francisco, CA 2:30PM-3:30PM
Kiehl’s Fillmore St., 1971 Fillmore St., San Francisco, CA 12:30PM-2:30PM
Kiehl’s Westfield Valley Fair, Santa Clara, CA 12:00PM-1:00PM
Kiehl’s at The Grove, Los Angeles, CA 12:00PM-3:00PM
For more information, please visit Kiehl’s Facebook page and follow along the riders’ journey. Remember, the cure is in your hands!