What has tan skin, long lashes, plump lips and killer curves? Well, we could rattle off a long list of names, but there’s one breed of celebrity in particular that seems most obvious: the Kardashian. These sought-after features have prompted Kim, Kourtney and Khloé Kardashian to expand their empire into the beauty and fashion realm, to allow their fans to feel like they’re part of the “Klub.”
Another feature they seem to share is luscious hair—which clearly inspired the sisters to dive further into the beauty industry and launch a line of hair tools. Kim, Kourtney and Khloé teamed up with hair-care company Farouk Systems Inc. to create Kardashian Beauty. The line will feature styling products, tools and accessories and is set to debut next spring. In a joint statement, the trio said, “We have been developing Kardashian Beauty carefully with our fans’ needs in mind as well as our individual hair-care needs. Our personal desire for healthy, beautiful hair and hands-on product development has allowed us to design products we felt were missing in the market.” Because every good mass-market idea starts with a reality TV star’s own personal need, right?