Lana Del Rey Partners with Jaguar for the Launch of the F-Type

By  August 22, 2012

Lana Del Rey is on a collaborative kick lately! After last week’s full reveal of her Fall 2012 campaign with H&M, the songstress is partnering with Jaguar for the launch of the luxury car firm’s new F-Type. Del Rey will be part of the launch of the two-seater sports car as it will be unveiled in Paris next month. Adrian Hallmark, Global Brand Director of Jaguar, believes that the artist’s blend of vintage and modern in style and sound is perfectly aligned with the car company. “Singer songwriter, Lana Del Rey will collaborate with Jaguar on the launch of the all-new F-Type, a two-seater sports car that is a vivid representation of the vitality of the Jaguar brand,” he stated. “The allure of Jaguar is in large part due to its duality – a unique blend of authenticity and modernity, two values that we believe are shared with Lana in her professional achievements.”