Lauren Conrad is adding a new title to her ever-expanding résumé as the new face of John Frieda’s Sheer Blonde collection.
In addition to being the face of the brand’s upcoming campaign for its Everlasting Blonde Shampoo and Conditioner, Conrad will also play the role of guest-blogger for KeepUpWithYourBlonde.com, a role that comes naturally to the lifestyle guru and editor.
“Being a blonde is a part of who I am,” Conrad says in a statement. “As someone who lives in California, it takes work to keep my color light and bright. I use the Sheer Blonde collection because I know that from tone correcting, to lightening, to highlight enhancing, it will help me maintain the blonde I love.”
The news comes on the heels of the launch of her LC Lauren Conrad bath collection for Kohls. Adding these big projects to her wedding planning, Conrad has a delightfully full plate for summer!