Estée Lauder revamped its line of lippies in time for spring, and now it’s all about impact and attitude.
Modeled after the classic lip crayon, the Pure Color Envy Lipsticks are formulated with Multi-Faceted Color Pigments to plump lips with hydration with an intense pop of color for a sculpted lip look. While many pigmented lipsticks can leave your lips dry, the brand crafted a Time Release Encapsulated Moisture Complex with hyaluronic acid to hold onto moisture for up to six hours! “From a formula standpoint, we wanted something totally modern and unique and different from anything we’ve ever offered before,” Anne Carullo, senior vice president of global product development for Estée Lauder told Women’s Wear Daily. “In all cases, women tell us they want sculpted, curvaceous lips. We’ve developed a formula from the ground up to address that.”
The shades range include nudes, corals, pinks, reds, and mahaoganies with aspirational names to tap into your inner badass with just a swipe with names like Vengeful Red, Insolent Plum, and Rebellious Rose. With the love of nail art waning, Estée Lauder sought the chance to bring lipstick back to the forefront with a campaign fronted by Carolyn Murphy and Mario Sorrenti behind the camera. The beauty brand even created a hashtag (#LipstickEnvy) to share which shade you choose to rock whether you’re heading to the office or out to paint the town red.
Talk about making your look spring to life!