Lounges Heat Up During Mercedes Benz Fashion Week Swim

By  July 24, 2012

During Fashion Week in Miami, the runways may heat up at night, but that doesn’t mean that all the fun is reserved for when the sun goes down!

Right next to all the runway action, The Daily Front Row hosted a Lifestyle Retreat lounge at the Shelborne Hotel, providing guests a respite from the heat and access to a bevy of beauty, fashion, and culinary treats. Between makeovers by Mary Kay, hair styling by BaByliss Pro, and alcohol infused cupcakes by Sweet & Tipsy, it was all too easy to get lost in the lounge. A brand new online retailer named Ditto stole our affection, showcasing their state of the art technology which allows users to virtually try on glasses – think Cher’s closet in Clueless. It’s sure to change the game of ecommerce in the eyeglass world, melding the intersection of technology and fashion.

On Saturday afternoon, Teen Vogue editor and jewelry designer extraordinaire Mary Kate Steinmiller hosted a light lunch on the rooftop of The Webster to toast her collaboration with Mercedes Benz. Her bespoke collection of jewelry inspired by the leathers found in those enviable cars was on display as guests snacked on tapas, while keeping cool with cocktails in the Miami heat.

When evening arrived and it was time for the runways to get started, guests mingled around the Raleigh Hotel pool, but American Express guests had the very special privilege of their own lounge. VIP cardholders kept cool thanks to an exclusive American Express Cabana right beside the Raleigh Hotel pool. Delights such as cocktails and champagne, along with meet and greet opportunities with swimwear designers, and access to after parties made the American Express Cabana the most enviable invite in town!