L’Wren Scott Leaves Paris for London

By  December 18, 2012

After releasing her first fragrance last week, L’Wren Scott is already looking for a change of scenery. According to Women’s Wear Daily, the designer is switching the location of her runway for the second time this year, opting for London on February 17 over her showroom in Paris. Scott had previously changed venues after showing during the New York leg of Fashion Week to showroom appointments in Paris. Scott noted that since her brand is growing in the area, she didn’t want to be tied down to one place. “My brand is now expanding in Europe and showing in London this season feels right,” she told the publication. “We always move to our own rhythm.”