Maiyet Launches Debut Fragrance with Barneys New York

By  August 27, 2014

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When globally conscious luxury brand Maiyet hosted a dinner party at Barneys New York in celebration of its debut fragrance, it was only natural that the conversation at the table centered around travel. An ice-breaking question about summer getaways quickly spawned an animated discussion on once-in-a-lifetime trips and memorable destinations that spanned all corners of the globe. It was a conversation that would’ve inspired wanderlust in anyone, and it was particularly fitting because that was the exact emotion Miayet’s new perfume wants to evoke. As one person put it, the fragrance is meant to embody “all the places you want to go.”

Each season, Maiyet collaborates with artisans from around the world, such as silk weavers in Varanasi, India or metalworkers in Nairobi, Kenya, to create the collection, melding local craftsmanship with elevated design. The brand brings the same ethos to its perfume, which launches today as the latest scent in Barneys New York Designer Fragrance Collection. Many of the scent’s ingredients come from the places where Maiyet works: saffron, jasmine and sandalwood from India, patchouli from Indonesia, myrrh from East Africa, bergamot from Italy, Madagascan vanilla, Hatian vetiver and American cedar. As expected, there’s a certain complexity to the scent, but much like the brand’s fashion and accessory pieces, the final feel is clean, elegant and understated.