THE PARTY: American Express Launch of Amex EveryDay
THE PLACE: Home Studios in NYC
THE DEETS: It’s not EveryDay that you party with Kristen Bell, Alysia Reiner, Mia Moretti and “Margot” Caitlin Moe with sounds from DJ Kiss and A Great Big World. But when American Express is involved, it turns out you can. To kick off the launch of the EveryDay Credit Card, AmEx pulled out all the stops. Guests enjoyed drinks and hors d’oeuvres while DJ Kiss—whose DJ booth was filled with snacks and grocery goodies—provided an upbeat soundtrack for the evening. New York-based musical duo A Great Big World took the glittering stage to perform for guests.
The AmEx #EveryDayMoments campaign is incorporating a contest that encourages moms to celebrate life’s little moments. From now through April 21st, enter the “selfie & snapshots” photo contest for the chance to win a prize of epic proportions: a getaway to NYC that includes a VIP Maroon 5 concert, Soul Cycle classes, blowouts at DryBar, Rent the Runway makeovers, a chance to appear on the TODAY Show Plaza and a Broadways show experience complete with cast meet-and-greet. Make a moment happen this month with the chance to make your way to the big city on June 18th.