Mani Monday: OPI Goes Out to the Ball Game

By  March 24, 2014

OPI-MLB-Edition

With opening day a little over  a week away, OPI is taking the fanicure from the stadium to the ballpark thanks to a new partnership with Major League Baseball.

The nail authority has 7 limited edition shades on deck to mix and match to your team’s hues. With a range of colors that include red, orange, white, and blue, the brand kept their signature sassy shade names like Love Athletes in Cleats, Right Off the Bat, and Orange You Going to the Game? for sporting spinoff.

With more ladies packing the stands without much merch geared to their shapes (it’s slowly but surely starting to change), OPI’s Co-Founder an Executive VP Suzi Weiss-Fischmann sought to provide a fresh way for fans to show their spirit. “For many years, men dominated the stands, but today, more and more women can be found in the crowds,” she explained. “Baseball boasts a lot of female fans looking to demonstrate their love of the game through fashion – from trendy, feminine sports apparel to themed accessories. Now, women can wear the limited edition MLB Collection nail lacquers to show support from head (and fingers) to toe!”

This collaboration comes almost a year after CoverGirl became the first beauty sponsor of the NFL, offering polish pairings for every football team in the league. With more sports getting in on the beauty game, a shelf at each stadium isn’t too much of a stretch.