We could be living in the last days of Louis Vuitton and Marc Jacobs International—as we know it.
Though sources are speculating that LVMH will not renew Marc Jacobs’ contract with Louis Vuitton when it ends in a couple of months, that wouldn’t be the only relationship to change.
Today, Women’s Wear Daily is reporting that Jacobs’ could end his 16-year tenure at the French fashion house in order to take his signature brand to the next level, and possibly, go public. But that it wouldn’t be the end of Jacobs’ work with Vuitton. Balenciaga’s former creative director Nicolas Ghesquière is in talks to take the reins from Jacobs, but he could continue to work with the brand, at least through the fall.
That would just be the beginning. Because LVMH owns a third (Jacobs and his business partner, Robert Duffy, each own another third) of trademarks and a majority stake in his business, Vuitton’s parent company stands to cash out.
Between the contemporary brand, Marc by Marc Jacobs, a global network of stores, a new cosmetics line and extending the business into everything from children’s clothes to book retailing, Jacobs’ brand could be banking billions.
“They are married for the future,” a source told WWD. “The question is how they change their relationship.”
Jacobs could show his last collection in this capacity for the brand on Wednesday as Paris Fashion Week nears an end. Stay tuned!