They didn’t call her the blonde bombshell for nothing! Even 50 years after her passing, Marilyn Monroe has landed a new campaign as the new face of Sexy Hair.
The hair brand that taught us how to keep our shorter styles sexy will feature the screen siren’s likeness and verbage in upcoming ads for its Big Sexy Hair Spray & Play, Style Sexy Hair Spray Clay, and more. Along with her added influence, the brand will pay homage to the late starlet with a special-edition item that will touch on another aspect of her life.
The nostalgia of Hollywood’s heyday has resurged as the sex symbol and focus of a Macy’s collection earlier this year plus a feature film starring Michelle Williams in 2011. But Sexy Hair was drawn not only to her allure, but also to her beauty philosophy.“One of Marilyn’s most famous quotes [is] ‘In Hollywood a girl’s virtue is much less important than her hairdo,’” Karl Heinz Pitsch, president and ceo of Sexy Hair, told Women’s Wear Daily. “We couldn’t have asked for a better testimonial.”
Keep an eye out for the ads when they hit newsstands in October.