To mark her first foray into advertising, the designer turned to up-and-coming French model Loulou Robert, who recently played with a playful Pomeranian for Tous’ spring and summer campaign. Lensed by Cedric Buchet, who recently shot Charlotte Free for 10 Magazine, and styled by Aleksandra Woroniecka, the shots were meant to show how Milly defines itself as a “luxurious and contemporary fashion with a feminine edge.”
Smith also used the opportunity to show off her revamped logo as a symbol of the brand’s evolution, including a big move into blogging and a revamped e-commerce site starting in September. “My collection has evolved considerably, as has my customer,” she told Women’s Wear Daily. “Now is the right time, and it’s an exciting moment to communicate it directly to the consumer.”
She plans to hit newsstands hard in September by launching her first effort in Vogue, Harper’s Bazaar, Elle, T: the New York Times Style Magazine, InStyle, and New York Magazine, just to name a few. Not too shabby for her first time out after 13 years in the business!