Molly Sims’ Shade Switch, Courtesy of Nexxus

By  February 14, 2014

molly-sims-nexxus

Molly Sims is getting a whole new look as the new celebrity face for Nexxus.

The blonde bombshell is slated to take on a dramatic color change by the brand’s celebrity color expert Aura Friedman as part of her upcoming campaign for Nexxus’s new Color Assure line. Though there are no details on which hue she will choose, we’d love to see become a brunette with warm chocolate strands (and maybe a few golden highlights).

“Molly is very relatable to the Nexxus woman and one nice thing about a public personality is that her hair always needs to look great under a lot of stress, which is a good test,” David Rubin, senior vice president of marketing for Nexxus parent Unilever, told Women’s Wear Daily. “We want to embrace the idea of educating the end consumer on how they get the most out of our products in a two-way dialogue in a way that takes advantage of technology.”

She’ll share the results on the brand’s Facebook page as well as her own social media outlets, so you won’t be out of the loop when she makes the strand shade switch. We can’t wait to see how everything turns out!