WHEN I STARTED AFROBELLA.COM IN 2006, finding natural hair products was more of a challenge. It involved a lot of online sleuthing, waiting for annual buy-one-get-one-free sales, and researching ingredients to figure out what healthy natural hair needed in the first place. The natural hair revolution began online, with blogs and forums and women sharing their products and hair photos. It’s been so beautiful and amazing to watch things evolve to where they are now – where a dazzling array of products catering to multicultural beauty and natural hair needs are now available on the shelves at mainstream, popular retailers like Target, Walgreens, Walmart and Whole Foods!
There are many multicultural female entrepreneurs that have made the transition (see what I did there?) from online-only e-commerce stores, to having the fruit of their labors sold by major, mainstream retailers. For many of these businesses, it has been a lifelong dream and aspiration to be in those mainstream aisles, and it’s a thrill for their customers who can now buy their favorite hair products and find new items that cater to naturally curly hair and speak to a variety of ethnicities. Here are some of my favorites that you should check out on your next trip to your favorite retailer of choice!
EDEN BodyWorks: Invented by an 11 year old who was dealing with the awful results of a disastrous relaxer, EDEN BodyWorks is all about gentle, natural haircare solutions for a variety of curly, wavy and straight textures. Their Peppermint Tea Tree line of products offer refreshing nutrition for thirsty hair, and their new Coconut Shea line is all about delicious moisture for girls with curls. The full product line is available at Walmart.
Karen’s Body Beautiful: The newest product on Target’s shelves is one of my longtime favorites. Karen’s Body Beautiful is based in Brooklyn, and made with organic and natural ingredients that are beneficial to a variety of hair textures. Her products are currently available in select Target stores at the moment, so click for details!
Shea Radiance: The moisturizing hair products made by this indie brand can’t be beat! I’m a big fan of Shea Radiance’s products, and the mission behind the brand of giving back to the West African women who produce shea butter is remarkable and beautiful. Shea Radiance is currently available at Target and in select Whole Foods markets.
Jane Carter Solution: Jane Carter’s products work so well for women with loose natural kinky, curly hair! She’s got products that will work for curly girls of any ethnicity, and her Curl Defining Cream is one of the first things I reach for when I step out of the shower! Highly effective styling products for your multicultural hair needs, available at Target stores nationwide.
Cara B Naturally: You’ll have to search in the children’s aisle for this natural hair product line, and its well worth the look! Cara B is made for little ones with kinks and coils, but their leave in conditioner and moisture hair mist work just as well for adults wanting to give their curls nourishment and definition. They’re available in Walgreens, Target and online at Drugstore.com.
Miss Jessie’s: Six years ago when I started my journey as a blogger, Miss Jessie’s was one of those highly covetable products that were only available online, or in New York. Now women nationwide can get their Baby Buttercream or Rapid Recovery Treatment on endcaps at Targets everywhere!
Shea Moisture: One of the undisputed biggest brands in multicultural beauty and natural hair and body care, Shea Moisture makes many amazing products. I’m not ashamed to admit I’ve spent many an afternoon browsing the aisles at my neighborhood Target in Chicago, drinking in all of the products they make. I always find something news I haven’t tried before! Shea Moisture’s hair products rock, but they also make incredible body lotions and butters, bath soaks and bubble bath. I’ve never been disappointed. Their products are at Walgreens, and Target stores.
Contributing Editor, Patrice Grell Yursik is the creator of Afrobella.com, one of the first blogs to celebrate the beauty of natural hair and ladies of all skin tones and sizes. Affectionately called the Godmother of Brown Beauty Blogging, Patrice takes her readers inside unique beauty, fashion and cultural experiences.