Adam Levine and Nicki Minaj’s resumes are starting to look eerily similar. Right next to musicians and reality T.V. show judges, the stars can now add fashion designers. The two will be (separately) developing their collections with Kmart and ShopYourWay.com, a social shopping platform line, for Kmart’s brick and mortar stores and website this year.
“We are thrilled to align Kmart and SHOP YOUR WAY with two of America’s superstars,” said Imran Jooma, executive vice president and president of Marketing & Online at Sears Holdings, in a press release. “We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
Minaj also expressed her excitement in the press release, saying, “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.”
Minaj’s line will undoubtably feature a few pink pieces and perhaps a few pairs of insane leggings, but what will Levine’s line bring? We’re thinking flannel and v-necks.