Back in March, Jimmy Choo announced that Nicole Kidman would be the new face of Jimmy Choo and today, the shoe brand has unveiled the campaign! Sandra Choi, the creative director, said Kidman “portrays the multi-faceted qualities of the Jimmy Choo woman for this season—strong, sexy, with a beguiling sense of mystery.”
Kidman is channeling, wait for it, a Hitchcock heroine, according to Women’s Wear Daily. The campaign was shot by Mikael Jansson and will be placed in the August issues of Vogue, Harper’s Bazaar, Another, Love, Tatler, Vanity Fair and Tank.
“I really enjoyed being able to play a role that was really strong, sexy and in control,” Kidman said. “I got into a relationship with the photographer, and Mikael is very intuitive, he knows what I am thinking and feeling and is able to translate it through the camera.”
You can see for yourself what exactly Kidman means with a newly-released campaign video where she is styled in a series of images below:
What do you think of the Grace of Monaco’s actress’ edgy new look?