Nordstrom Rack started in the basement of the downtown Seattle Nordstrom flagship store in 1973 as a way to clear merchandise. Since then the chain has successfully done the job, and earned a spot as an integral earner for the Nordstrom brand.
With success comes growth, and the news that Nordstrom Rack is looking to expand all over the country by adding a whooping 103 new stores! Beginning with 24 this year, including a 42,000-square-foot store in Brooklyn, the store will follow through with another 30 new stores in 2014. Besides Brooklyn, Nordstrom Rack is also expanding with stores in California, Texas, South Florida and Chicago.
In addition to brick-and-mortar stores aiding in the expansion, Rack could be making the jump to e-commerce. “It’s been helpful to work with Hautelook.com [which Nordstrom acquired in 2011],” said Colin Johnson, a spokesperson for Nordstrom. “We see a lot of potential to create a more robust experience. We realize that we have a way to go to make our online shopping capabilities a lot better.”
Add in their latest Esty collaboration into the mix and Nordstrom is really primed to meet all of our needs! Racks on racks on racks? We’re not mad at it!