While we’re used to the anonymity of most models on the runway during fashion week — same makeup, same hair, same determined gait — Frederic Fekkai lead stylist Paul Hanlon wanted to do something different. As the mane man for Proenza Schouler’s Fall/Winter 2012 collection during New York’s February shows, he developed a carefree, low maintenance, and individual look for each of the shows models. The manageability and ease of the hairstyles he created complemented Proenza Schouler’s latest aesthetic: Asian influences with a modern, hip, oversized twist.
To start, Hanlon washed models hair with Fekkai’s Apple Cider Clarifying Shampoo ($25) and let their hair air dry to its natural state. If you don’t have time to let nature do the trick, Hanlon suggests blowdrying the hair by diffusing the heat straight on. Next, use a small amount of product for light styling: long-haired damsels should use the Coiff Oceanique Tousled Wave Spray, while those with shorter styles should opt for the Coiff Anti-Frizz Silkening Cream to combat flyaways. For the last, and final, step, use a bit of the Coiff Magnifique Ultra-Light Finishing Creme for a light hold and sheen. There you have it: runway-inspired hair in three easy steps that you can achieve from day to day. The wash-and-go process lends to easy, sexy, bed head.