Oh, how I love discovering new beauty brands. And even better when the brand promotes natural/non-toxic skincare! I’ve long been a huge proponent of knowing about the ingredients that are in your beauty products, and companies like Beauty Counter make the education aspect not only simple, but super chic.
Beauty Counter offers a large range of products from hair and body care, to skin care, and lipsticks. Isn’t the packaging gorgeous? You’d never guess you were using a natural skincare brand! I’m dying to try their shampoo, the Lustro oil face line, and their sunscreen. It’s SO hard to find a sunscreen that doesn’t rely on gross chemical blockers (read: like basically every drugstore sunscreen out there), and Beauty Counter’s seems like a great one! The company even lists the EWG rating for all of their products, right on each product page (in case you’ve never checked it out, the EWG Skin Deep database rates the health safety of ingredients found in beauty and cosmetic products, as well as virtually every beauty product on the market!).
Victoria McGinley is the editor of vmac+cheese, a New York City based daily lifestyle blog that covers plenty of topics to delight and inspire, including style, design, art, culture, beauty, and original recipes. A native of Austin, TX, she’s blogged since 2008, and in early 2012, launched Vivaleur, a graphic design and blog consulting company. When she’s not blogging or working with clients, you can find her exploring New York with her husband Joe, and their French bulldog, Lucy.