Calvin Klein’s CK One line is building upon its legacy of individuality with a color cosmetics collection set to hit stores this spring. The brand’s first foray into beauty began back in 1994 with its first fragrance and released the follow up, CK One Shock, last year. The campaign was shot in New York City by renowned photographer David Sims and features an eclectic mix of models from all over the world, including Lara Stone, Ruby Aldrige, Hereith Paul, Abbey Lee Kershaw, Fei Fei Sun, Viggo Janason, and Yuri Pleskun. The ads will run in magazines starting next month.
This new step seemed natural for fans of the fragrances looking to further define their distinctiveness. “With its fragrance roots, expanding into a color cosmetics line was a natural progression for the CK One brand,” said Tom Murry, President & Chief Executive Officer of Calvin Klein Inc. “This latest extension embodies the energy and free spirit of CK One, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”