Juicy Couture founders Pamela Skaist-Levy and Gela Nash-Taylor just want their brand back.
In 1997, best friends and design partners Skaist-Levy and Nash-Taylor started a small children’s clothing line with $200 which morphed into a full-fledged fashion empire beyond the terry cloth tracksuits that drew the masses to them. In 2003, they sold the brand multi-million dollar brand to Liz Claiborne and parted ways in 2010, leaving their baby, Juicy, behind.
The duo created a new line together called Skaist-Taylor in 2012, but now, Women’s Wear Daily is reporting that the duo is looking to find someone help them buy back Juicy Couture form Fifth & Pacific Cos, who in turn is looking to sell the brand. “Skaist-Taylor is doing nicely,” said Gary Wassner, co-ceo of Hilldun Corp. “It’s a higher-end collection and much more fashionable in the designer category. The two brands, while both have a touch of rock ‘n’ roll, have different price points.”
“If anyone can turn the brand around and give it back its energy, they can,” Wassner said to WWD. “They know who they are designing for the product never left the company.”
We’re interested to see what happens with this story. We’ll keep you updated!