Party Report: Ferragamo Celebrates 35 Years of the Vara

By  May 13, 2013

THE PARTY: Ferragamo’s Vara Flat’s 35th Anniversary

THE PLACE: The McKittrick Hotel in New York City

THE DEETS: To celebrate the iconic Vara flat which launched 35 years ago, Ferragamo hosted a fête to toast to the very special shoe. In conjunction, the design house also released it’s new online project, L’Icona, which allowed guests to create a customs pair of the celebrated shoes.

When the elevator doors of the hotel opened into the party, pink peonies met guests like Michael Avedon, Derek Blasberg, Leandra Medine, Alexander von Furstenberg, and Charlotte Kid. Eva Longeria, Lily Aldridge, interior designer Asia Baker, Ashley Platt and Lauren Remington Platt. Throughout the night, guests in Ferragamo had the chance to enjoy the digital collection of Swanson Frank’s portraits of some of the most world’s most iconic women. Attendees like Nicky Hilton, her parents, Kathy and Rick, Genevieve Jones, Azealia Banks, Amanda Ross, and Laura de Gunzburg enjoyed a photo booth and the sounds of DJ Alexandra Richards. Sophie Auster made a special performance mid way through the night, while guest danced sipping the drink of the night: Vara 35.

Lookin’ good for 35, Vara!