THE PARTY: See by Chloé Fragrance Launch
THE PLACE: Industria Studio
THE DEETS: Wednesday night, a fashion forward crowd escaped the summer heat to celebrate the brand’s premiere fragrance but give insiders a peek at its resort collection. The Misshapes took to the decks as guests sipped piña coladas from coconuts and champagne and snacked on pretzels, ice cream, and M&Ms – all in in their favorite Chloé pieces. Fashion fixtures like Monika Chiang and Olivia Palermo spent some time at the racks checking out the new resort additions, while Anna Kendrick, Melanie Fiona, Lizzie Brocheré, and more spritzed the scent and mingled. As the sun went down, guests had one more glass of champers before heading out into the cool evening with a miniature See by Chloé scent to take home and try on.