THE PARTY: A bowling tournament to celebrate Mike’ Hard‘s newest launches
THE PLACE: Bowlmor Times Square
THE DEETS: Wednesday night, comedian Fabrizio Goldstein aka The Fat Jew played host to a bowling tournament, pitting publication against publication. As guests waited their turn to play, they got the chance to sip and savor all of the newest offering including a new blood orange and a strawberry lemonade flavor; Mike’s Hard Smashed Apple Cider; and Team Glam’s favorite, the Mike’s Hard Lemonade Frozen pouches (perfect to beat the summer heat). Guests also got to compare the brand’s new shandy that blends Mike’s Hard Lemonade with natural lemon flavor and lager along with a few other products. Though MTV won the tournament and earned the Mike’s Hard Bowl Trophy as well as a leopard Mike’s Hard Lemonade bowling shirt, it was all in good fun!