Backstage at the shows in Paris, several of us beauty writers kept noticing one little thing that we thought to be rather interesting: Pat McGrath and her team of makeup artists were bleaching model’s eyebrows at several shows. Here’s a snap of Sasha Pivovarova getting her brows lightened backstage at Valentino SS11:
Says Miss McGrath on the emerging trend, “We’ve been bleaching brows for years now; this is nothing new! Though this season everyone wants it—they all wanted the girls to look edgy.”
So there you have it. If you’re seeking an edgier look, bleach your brows.
But if you’re game, McGrath suggests you pick up a bottle from your local drugstore, like Jolen Cream Bleach with Aloe, which can be found at Ulta.com for $5.49.